Comments on: A Different Way to Bank http://www.thegarlandgroup.net/2008/07/24/a-different-way-to-bank/ Thu, 26 Jan 2012 00:00:00 +0000 hourly 1 http://wordpress.org/?v= By: Colin Henderson http://www.thegarlandgroup.net/2008/07/24/a-different-way-to-bank/comment-page-1/#comment-103 Colin Henderson Thu, 24 Jul 2008 15:49:00 +0000 /2008/07/24/a-different-way-to-bank#comment-103 Well said [from another old school guy]. The key [imho] is to be where people are ... BUT to be there when you are needed, and be in the background when you are not. Always available as required. Easier said than done, but online services have re-defined convenience, and Banks have to understand and adapt. One part of that is for Banks (and Credit Unions) to take a look at themselves as others see them online, and realise that their brand is no longer controlled by traditional PR, but by how they act online. Well said [from another old school guy].

The key [imho] is to be where people are … BUT to be there when you are needed, and be in the background when you are not. Always available as required. Easier said than done, but online services have re-defined convenience, and Banks have to understand and adapt.

One part of that is for Banks (and Credit Unions) to take a look at themselves as others see them online, and realise that their brand is no longer controlled by traditional PR, but by how they act online.

]]> By: Dan Dickinson http://www.thegarlandgroup.net/2008/07/24/a-different-way-to-bank/comment-page-1/#comment-104 Dan Dickinson Thu, 24 Jul 2008 15:49:00 +0000 /2008/07/24/a-different-way-to-bank#comment-104 A usable, robust online application is key, obviously, and not just for the university-aged generation. That includes the connections to you: put a name, phone number and picture of the person who's responsible for their account, or even a picture of their branch, in their online banking home screen. Make it easy to contact that person if they really need to. Just don't try to artificially create a "relationship" with them; fake authenticity = anathema. As far as convenience, ATM placement can be a really big win. You don't need to drop them all over town, hoping to get their transactions (and hoping they don't leave you; ATM convenience is important). You should be able to tell from your transaction data where your customers are using other banks' ATMs; if they're students, odds are it's right outside a bar or right on a central path from the campus to the main housing area. Put ATMs there and get your customer's eyeballs back on your brand, offers, etc. 2 or 3 well-placed ATMs can provide more value than 10 evenly scattered ones. A usable, robust online application is key, obviously, and not just for the university-aged generation. That includes the connections to you: put a name, phone number and picture of the person who’s responsible for their account, or even a picture of their branch, in their online banking home screen. Make it easy to contact that person if they really need to. Just don’t try to artificially create a "relationship" with them; fake authenticity = anathema.

As far as convenience, ATM placement can be a really big win. You don’t need to drop them all over town, hoping to get their transactions (and hoping they don’t leave you; ATM convenience is important). You should be able to tell from your transaction data where your customers are using other banks’ ATMs; if they’re students, odds are it’s right outside a bar or right on a central path from the campus to the main housing area. Put ATMs there and get your customer’s eyeballs back on your brand, offers, etc. 2 or 3 well-placed ATMs can provide more value than 10 evenly scattered ones.

]]> By: Henry Garland http://www.thegarlandgroup.net/2008/07/24/a-different-way-to-bank/comment-page-1/#comment-105 Henry Garland Thu, 24 Jul 2008 15:49:00 +0000 /2008/07/24/a-different-way-to-bank#comment-105 What I struggle with is how to get most of the old school bankers to think like their kids. Bridging the gap between "online network" and email is one one way to start. Some of them still have their admin pick up their emails and print it out(I'm old but not that old). There are some "up and coming" bankers that "GET IT" and I tell you, Credit Unions are WAY ahead in my eyes. I wonder why the Internet Banking players are not think like this? Dan, your ATM idea helps to bridge..I like it..How about a "social" ATM? What I struggle with is how to get most of the old school bankers to think like their kids. Bridging the gap between "online network" and email is one one way to start. Some of them still have their admin pick up their emails and print it out(I’m old but not that old). There are some "up and coming" bankers that "GET IT" and I tell you, Credit Unions are WAY ahead in my eyes.

I wonder why the Internet Banking players are not think like this?

Dan, your ATM idea helps to bridge..I like it..How about a "social" ATM?

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